Can a video on my website increase my website's SEO?

Do websites that include videos perform better?

Videos are fast becoming an important Search Engine Optimization (SEO) tool for website owners. There are a few reasons for this:

Engagement to Your Target Audience

It is a known fact that Consumers respond better with auditory and visual explanations on products and services. This is why YouTube performs so well.

A website video can provide auditory and visual explanations to your potential customers allowing them to engage with your video's message and be prompted to do business with you.

Videos may also reduce your site's bounce rate since visitors to your website may stay longer on your site. The more time your visitor spends on your website pages, the lower your bounce rate and the higher SEO value of the page gets.

Allow Business to Inform and Interact With Their Target Audience

The majority of adults learn best by seeing, hearing and doing.

Videos allow your company to be seen.

They also put a face to your business.