How often should you renovate your website?

xpression webs revamping websites

Small/Medium Websites: Every 2-3 years.
Large Websites: Every 5-7 years, with a moderate design refresh every 2-3 years.

Website Renovation - Xpression Webs have worked with many customers throughout the years to renovate their websites. This has allowed customers to continue to keep up with the latest technology and keep websites current with design trends.

Does your website need to be renovated?

  • Does your website begin with HTTPS?

    HTTPS used to only be required for e-commerce sites. Nowadays, it’s becoming important that every website use HTTPS for SEO, increased page speed, user perception, and security.

  • Is your website responsive?

    Smartphones have become very popular and most people are now conducting business from their smartphones and tablets. If your website isn't mobile friendly you may lose a potential customers due to having a non-mobile friendly website.

  • Can you update your content easily?

    If you’re not using a CMS website, like Joomla or WordPress, it’s likely that your site hasn't been updated with fresh content, and there’s probably some outdated content on there as well. Google favors sites that are updated often so switching to a CMS website is necessary to allow your customers to find you on the World Wide Web.

  • Is your company contact info easy to find?

    If not, it should be. You are advertising your business through your website, your customers need quick access to be able to contact you.

  • Is your site unattractive?

    According to a study completed at Stanford University, 75% of people judge the credibility of a company based on the design of its website. As much as we like to sing the praises of search engine optimization, it’s important to remember that computers don’t buy from you, your customers do. If your site is messy, disorganized, or cluttered, or just plain looks old, your customers will get that impression of you.

  • Is your website user friendly?

    How easy is your website laid out? Do your customers get lost in your site and become confused. Don't make your customers waste their time on a poorly designed navigation structure.

  • Has it been over 3 years since you updated your website?

    If you haven't modified your website for 3 years, this is a good indication that you should consider revamping your website.